A DALES based family business has transformed itself into the global distributor for one of the world’s quirkiest outdoor leisure brands - a go anywhere, anytime urinating device for women.

Dales Distribution, based in Ingleton, originally sold outdoor clothing from the village for 37 years - but it now sells Shewees and Peebols to the world.

And to get it there, it got help from Bentham based accountancy firm, Haworths.

Dales Distribution, is the new incarnation of the original firm Daleswear Ltd - which produced and sold outdoor clothing.

But changes in the market, prompted managing director, Tom Lambert, to rethink his business strategy.

After securing the exclusive rights to sell the innovative Shewee and the Peebol – a portable toilet and sick bag around the world – he turned to Haworths to help put his plans in place.

“The Shewee may have been rejected by the investors in the BBC’s Dragons’ Den, but I can see the huge potential the product has," he said.

"It’s great for campers, walkers, outdoor enthusiasts and festivals – anywhere where a woman may need to spend a penny without having to find a toilet."

The Peebol is a similarly innovative solution from the same inventor that helps people answer a call of nature on the go.

“Moving to a new business model where we assemble the product under licence and handle all sales globally is a fantastic opportunity that will enable us to remain in Ingleton and continue to employ a local workforce in the Dales," saida Mr Lambert. "It will also capitalise on our four decades of experience in the outdoor leisure market. However, it’s a complex transition financially so we have needed some expert advice along the way.”

To establish Dales Distribution, he first had to wind up the Daleswear Ltd business and worked with the team at Haworths for support in selling the company’s assets as tax efficiently as possible. He also looked to the company for advice on the tax and duty implications of trading on a global basis to ensure that the new company has robust systems in place to calculate pricing and profit.

“Our accountancy needs have changed as the business has expanded. We have worked with the team at Haworths and they have always been proactive in helping us manage our business finances as efficiently as possible," he said.

“The complexities of winding up one business and starting a new company with a global reach on a completely different business model would be a tough ask for any accountancy firm. But we’re now Shewee Ltd and are ready to unleash the patented Shewee and Peebol on the world."

Mark Schofield, director at Haworths Chartered Accountants added: “This is a great example of how a flexible approach to business can ensure a viable future for local employment.

"The products may raise a smile but the tax implications of a global business are no laughing matter and Dales Distribution has been set up to handle sales on a worldwide basis from day one.”