Businesses, charities, groups and individuals in the Yorkshire Dales National Park are being given extra help to boost trade and the local economy.

The park’s registered trademark – the famous Swaledale ram’s head logo – is now available free to use to show potential customers that they are linked with the landscape and communities of the Dales.

Sarah Nicholson, the park’s communications officer, said: “The Yorkshire Dales National Park logo provides a strong identity for this beautiful area and is a nationally-recognised brand.

“We have now designed five versions of the logo that can be used by businesses, community groups, individuals or charities that carry out the substantial part of their work in the national park or that stage an event in or about the national park.

“To encourage take-up in the first year of promotion, the authority will pay the £50 fee required by the Intellectual Property Office to register each licence. We hope that those proud to work or operate within the area will be inspired to use the logos and help us build on the strong, recognisable brand.”

Full details about how to obtain a licence are available from the website