Skipton slimmers get in-store advice on weekly shop (From Craven Herald)

Skipton slimmers get in-store advice on weekly shop

9:00am Tuesday 1st January 2013 in News

Slimmers from Skipton have become the first group in the country to take part in a pilot scheme to learn how to shop professionally.

The local Slimming World group was invited to take part in the programme by Morrisons supermarket as part of the relaunch of its Fresh Market store in the town.

Morrisons developed the Professional Shopper programme in response to the current economic climate and the difficulties faced by everyday shoppers.

Store general manager Daniel Quartermain said: “As purse strings tighten, people are looking to get more from their weekly shop. We wanted to invite groups from the local community to learn how to shop more effectively and make more informed spending decisions.

“We realise in these tough economic times we’ve got to show people how to make every pound work harder and that’s what this pilot scheme is all about. In the run-up to Christmas it is even more important for shoppers to get the best value from their shop and our Professional Shopper tour educates shoppers on how to do just that.

“The pilot has also helped us to form closer links with the local community, which is something that we are keen to build on.”

The slimming group spent an hour with the store’s general manager, who conducted the tour before inviting feedback from the group which Morrisons will use to evaluate the programme before deciding whether to roll it out across the country.