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Blooming marvellous idea to tempt cyclists to Bentham
6:05pm Wednesday 4th September 2013 in News
Bentham has come up with a “blooming marvellous” idea to attract cyclists to the town.
Dutch artist Marjan Wouda has designed a pair of giant bloomers to encourage cyclists to deviate from the Way of the Roses cycle route linking Morecambe and Bridlington and discover what Bentham has to offer.
Arts and health charity Pioneer Projects (Celebratory Arts) Ltd, working in partnership with Sustrans, which created the new cycling route, commissioned Marjan to consult local people and hold community workshops to create designs for artwork.
More than 600 people contributed to the process, with seven design ideas being considered. Following the consultation, a local steering group decided to start with Queen Victoria’s bloomers.
Alison Clough, of Pioneer Projects, said the design was based on the story that people who worked at the Ford Ayrton silk mill in Low Bentham had prior knowledge of the colour of Queen Victoria’s underwear as they wove the silk that made them.
She also said bloomers were the first must-have fashion item for cycling because Victorian women could not ride bicycles in dresses.
The stainless steel woven mesh bloomers will be sited in Low Bentham. The long-term plan is to make a circular trail taking in the other designs to draw cyclists and other visitors to the town.
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