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Businesses sign up for Yorkshire Dales National Park logo scheme
11:00am Saturday 28th September 2013 in News
Businesses are queuing up to adopt the Yorkshire Dales National Park logo to help boost their trade.
More than 100 have now been given the go-ahead to use the famous Swaledale ram’s head logo in connection with their marketing material – and there are more applications coming in every day.
The new locator logos come in five designs and help businesses and event providers identify their activity or product as being in or of the Yorkshire Dales National Park.
Sarah Nicholson, communications officer for the Yorkshire Dales National Park Authority (YDNPA), said: “The response has been overwhelming. The word is obviously spreading that people now have the chance to link their business directly with this beautiful National Park and they are taking up the offer in droves.
“As well as well-known businesses like the Kettlewell Scarecrow Festival, White Scar Caves, Wensleydale Railway and the Grassington-based Pride of the Dales bus company, applications have ranged from a piano manufacturer and a laundry business to a professional photographer and an architect.
“Although the logos are not a quality mark and they don’t represent an endorsement, funding or any other support by the authority, we think they will help to tie businesses to this beautiful national park and all the fantastic things it has to offer.”
There is no charge from the national park to use the new locator logos. However, the Intellectual Property Office sets a fee of £50 to register licensees permitted to use the trademark, with the licence lasting in perpetuity. The fee is being paid by the authority in the first year of the scheme to encourage take up. This offer continues until November 11.
Susan Briggs, of The Tourism Network, said she had applied because she was proud to live and work in the Yorkshire Dales.
“I’ve been encouraging tourism businesses and artists to apply for and use the logo because it is extra reassurance for visitors, shows the strength of our local pride and, if we all use it collectively, will have extra power and benefit everyone,” she said.
“Research by Visit-England has shown that the Yorkshire Dales is one of the most recognised destination brands and the logo is a great way to demonstrate we’re all part of this fantastic area.”
For more information or to download application forms, visit the YDNPA website at yorkshiredales.org.uk
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