Get involved: send your pictures, video, news and views by texting CHNEWS to 80360, or email
Dales Integrated Transport Alliance a finalist in UK Bus Awards
11:00am Monday 21st October 2013 in News
The one-way £1 bus fare scheme for young people in the Dales has been shortlisted for a national award.
The idea – introduced by the Dales Integrated Transport Alliance – is one of the finalists in the “putting passengers” first category of the UK Bus Awards 2013.
DITA chairman Helen Flynn said: “We have worked hard and with many partners to get multi-operator agreement to roll this scheme out in what is, predominantly, a very rural area.”
Under the scheme, people under 19 can travel around the Dales for a flat fee of £1 per journey.
The initiative proved a huge success over the summer with the number of young passengers rising from 6,400 a month in November 2012 to 14,400 a month in August 2013.
Similarly, revenue from under-19s climbed from £8,200 a month to £14,300.
“We have seen impressive take-up of the £1 fare by under-19s in its first year of operation,” said Mrs Flynn.
“We are continuing the scheme for a further year. We hope two years of increased patronage will point out the importance and sustainability of a standardised reduced price bus ticket for young people who are, after all, the bus market of the future.”
Shortlisting the scheme, the judges said: “At a time when the cost of bus travel for young people is high on the political agenda, this initiative is an innovative, multi-operator scheme to encourage young persons to use the bus more and, by doing so, improve their access to part-time work, social and leisure opportunities in a deeply rural area.
“The judges felt this was an excellent example of a productive partnership between a number of different stakeholders for the benefit of youngsters whose ability to travel would otherwise be severely limited.”
The scheme was introduced in response to issues raised by Craven Youth Council about the unfairness of high bus fares for young people.
North Yorkshire County Council subsequently launched its own Ride Around for £1 scheme in the Scarborough and Selby areas and it too has been shortlisted for an award.
Liam Cutler, president of North Yorkshire Youth Council, said: “There has been a lot of hard work by the youth council and our main partners DITA and North Yorkshire County Council and to have our success recognised at this level is incredible.
“The schemes really do put passengers first as the concept was both designed and led by young people for young people and is unique in that respect.”
The winners of the UK Bus Awards will be announced on November 19.