Blue Chip Holidays, one of the largest providers of four and five star self catering holidays in England, has launched a new Yorkshire division.

At the helm is former managing director of Dales Holiday Cottages, Jonathan Smith, who lives in Long Preston.

He will focus on adding high end properties in and around Grassington, Settle, Skipton, Ribblesdale and Wharfedale and his appointment is part of Blue Chip Holidays’ ambitious plans to add up to 250 properties in Yorkshire over the next three years.

Managing director Alan Taylor said: “Jonathan has an unrivalled level of knowledge of the Yorkshire holiday home market, which puts him in an excellent position to help developers, owners and investors maximise bookings and income.”

Jonathan can be contacted on 0845 322 8387.