SKIPTON’S public relations consultancy, AKA PR, has appointed former editor of The Craven Herald, Matt Cornish, to support its growing client base.

Matt, who lives in Skipton, joins AKA , based in High Corn Mill, as an account manager, bringing 13 years of journalism and four years of public relations and marketing experience with him. As an executive committee member of Skipton Chamber of Trade and Commerce and as an active player, committee member and fund raiser for Skipton CI Cricket Club, Matt also brings a wealth of knowledge about the area and its business economy to the role.“I love all things Skipton and after leaving journalism have been keen to stay involved in the community as much as possible. AKA gives me the opportunity to do that, and hopefully with my insider’s view of the news industry, I can add some extra value for our clients.”

Matt will be working on a range of national accounts including The Sleep Council, The National Bed Federation and Bazaar Group. Northumberland based Bazaar Group, a new account for AKA, is a leading soft furnishings manufacturer, renowned for its flexible, comfortable, design led soft-filled furniture.

Jan Turner, director of AKA PR: “We’re delighted with Matt’s appointment and would like to welcome him into the team. He brings a wealth of traditional and digital PR experience to the company that will be of great benefit to all our clients.”