Despite the current economic gloom, fine art photographer Gary Fitch is hoping his new venture will be a success.

He has opened the Three Peaks Gallery in the heart of Settle , where he has lived for the past eight years.

“Although economically it’s not the best time to be starting a new business, the challenge of making it work and building for the future will be worth the effort,” he said.

He will also be showcasing his work at the town’s smallest art gallery – the Gallery on the Green – from September 2 to October 13.

Born and raised in Lancaster, Mr Fitch graduated with a first-class honours degree in sports turf agronomy and travelled around the world building and working on golf courses. But photography was his first love and ten years ago he decided to follow his heart.

He moved to Settle, drawn by the quiet way of life and the stunning scenery.

“The Yorkshire Dales, although very beautiful, do not have the same wow impact, say, as the Lake District. It is for this reason I enjoy exploring the Dales looking for a unique viewpoint, often overlooked by most,” he said.

“You have to think more about your composition due to the fact there are very few lakes (tarns), which I believe helps a landscape photograph both through its reflections and calming mood.

“Settle for me is an ideal base to explore the limestone topography of the Yorkshire Dales National Park. It has also provided a great opportunity for me to showcase my work in my own dedicated gallery within the vibrant market town.”

Using a medium-format film camera, he interprets the landscape before him.

“I am fascinated with nature and can sit for hours watching her changing moods,” he explained.

And he has had some notable success. In 2005 he entered the New Artist of the Year competition and was the only photographer chosen for the final 12, which allowed him to showcase his work at the NEC.

He has also worked with Sunderland Marine Mutual Insurance Company, creating more than 100 framed pieces for its new office, and completing a book based on the fishing industry. Some of his images of trawlermen and their way of life will be on view in an exhibition called The Shipping Forecast, which runs at the Three Peaks Gallery from this weekend until August 31.

The Three Peaks Gallery is based at The Shambles.