THE outstretched hands in the foreground hope to catch a free tub of Fred’s Ices during a Keighley Friendly Societies’ Gala procession in the late 1930s.
This was in response to an advertisement in the gala programme:
“To celebrate our London success, we shall Distribute during the Procession 1000 Tasting Samples (Free) so you may Test the Quality which gained Us The Grand Diploma of Merit at Crystal Palace, London, February 1936. Competition was open to all Countries. Fred’s, Fell Lane.”
Fred Greenwood and his wife, Doris, had opened their Fell Lane grocery store after their marriage in 1928, making their own ice cream.
Fred can be glimpsed here behind the giant cone, throwing out his samples, as was his custom for a number of years.
He would operate an ice cream factory in Alice Street from 1949 to 1953.
He died in 1979, aged 77.
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