A KEIGHLEY pharmacy is backing a campaign raising awareness of alzheimer's.

Lloyds Pharmacy, within the Sainsbury's store in Cavendish Street, is supporting the 'Unleash your inner elf' initiative.

People can give donations to the Alzheimer's Society venture and buy items online at shop.alzheimers.org.uk.

"We're asking people to unite with us against alzheimer's," said a spokesman.