A ‘GLIMPSE into little moments of life’ around Skipton is promised in a new promotional video aimed at getting visitors back into the area.

The two minute destination video - Your Gateway to the Dales - which was shown for the first time at April’s open air cinema ‘Movies under the stars’ event held in Skipton castle car park, highlights not only the town’s heritage assets, but its pubs and cafes, leisure pursuits and even the equestrian department at Craven College.

Launched by Skipton BID and produced by Broughton based Studio RTR, it was timed to coincide with the reopening of non-essential shops and starts with a series of businesses opening their doors and preparing their tools to being working again.

Liz Smailes, marketing and communications officer at Skipton BID said: “We wanted to unveil a less obvious side to Skipton and go beyond the typical destination promotion. The challenge was how to do this in a way that engaged with residents and visitors sensitively and gently as we re-emerge into society after this very difficult past year.

“Studio RTR have produced a wonderful result and the response from residents, businesses and the general public via social media has been phenomenal.”

After just one week it was viewed more than 10,000 times, was shared 185 times on facebook, and closed to 2,000 views on LinkedIn.

Liz added: “To add to the quality of life, Skipton has some of England’s most scenic countryside and beautiful historic places to visit. An hour’s drive from Leeds, 38 miles from York, 10 miles from Ilkley with it’s famous moor and nestled next to the Nidderdale Area Of Natural Beauty, the town is strengthened and invigorated by our desirable location, the people and it’s appeal to all generations.

“This video gives a glimpse into little moments of life around Skipton, as seen through the lens of residents and local experts, giving visitors a new perspective and way of thinking about travel – a deeper cultural connection and hint of insider knowledge.”

The video can be seen on Skipton BID’s website, social media and YouTube channel. After just one week it reached over 10,000 views and shared 185 times on facebook, and closed to 2,000 views on LinkedIn.

Meanwhile, Skipton BID says it plans to stage another ‘Movies under the stars’ event following the success of its first one, which took place over four days with all evening slots sold out within weeks of going on sale.

Liz added: “Based on the audience feedback online and to us in person, this is definitely an event we are looking to repeat later this year.”