A COUNTY-wide plan to promote tourism and help attract a diverse range of visitors is being developed by North Yorkshire Council.

The new strategy aimed at attracting more visitors to North Yorkshire will tackle long-standing issues affecting the tourism sector to boost the multi-million pound industry.

Tourism employs tens of thousands of workers while attracting visitors from across the globe to experience North Yorkshire’s world-famous landscapes and attractions.

The destination management plan will aim to promote a year-round visitor economy and will also investigate ways of addressing skills shortages and increasing wages as workers in the sector have traditionally had lower salaries.

Tourism officers are also hoping to work with key partners to improve sustainable transport links, such as bus and train services.