AN environmental consultancy based at Broughton Hall has donated £49,199 to charity as part of its customer loyalty programme.

In October last year, Beyondly launched its new Customer Impact Rewards initiative, created to provide a member benefit with an improved impact on the environment and society. 

Five charities were chosen to be involved in the programme, giving Beyondly members the choice on how they would like to create a better, fairer, sustainable world for all. These charities include, National Oceanography Centre, The Cellar Trust, Yorkshire Dales Millennium Trust, The Toy Trust and WasteAid.

This initiative rewards members with Impact Tokens throughout the compliance year based on various actions, which demonstrate ongoing support and dedication to the partnership with Beyondly.

The charities have shared how this donation will support them over the next year and how the funds will be spent:

Yorkshire Dales Millennium Trust – support the planting of over 1,000 trees in woodlands around Settle, Bolton Abbey, and Patley Bridge.

The Toy Trust – support new areas of need, including food and baby banks as well as specialist charities working with neurodivergent children.

WasteAid – contribute to WasteAids Organics Programme in The Gambia, which will tackle food insecurity and deforestation.

National Oceanography Centre (NOC) – support NOCs work with the commission to develop a government policy on plastics over the entire lifecycle of the material.

The Cellar Trust – contribute to their existing HOPE (Hold On Pain Ends) programme, supporting people who have experience continued or complex mental health challenges.

The impact of these donations will continue to be shared across the next 12 months.

Liz Wood, Sustainability Manager and Principal Consultant at Beyondly, said: “Our new customer loyalty programme was developed as a way to connect our customers with charities that align with Beyondly’s purpose ‘to lead, inspire and educate to positively impact society and the environment’. We are excited to continue raising awareness of our loyalty programme and continue to support our customers to achieve positive environmental and social impacts.”

Beyondly will work the charities mentioned for another year before introducing five new ones in October 2024.