INGLEBOROUGH might not be the location you expect to see alongside fashion centres such as London, New York and Paris. But why not, asks Dales clothing brand Glencroft as it launches a tongue-in-cheek T-shirt.

With 'London, New York, Paris, Ingleborough' on the front and 'Ingredients: Grass, dry stone walls, hard work, generations', on the back, the limited edition T-shirt is both tongue-in-cheek with a semi-serious undertone, says the business.

A humourous celebration of Yorkshire, its iconic Dalesbred sheep and work ethic, the T-shirt promotes a sense of Yorkshire pride and the message that Glencroft is serious about fashion and putting Yorkshire on the international fashion map.

The country clothing brand trades on an increasingly international basis with loyal customers in the US, Japan and Canada. Last year, the company exported more than £50,000 of its British Wool, sheepskin and tweed products abroad.

Known for its warm British Wool jumpers and accessories, Glencroft is now branching out into other seasonal wear with the T-shirt, using a series of bespoke illustrations of the Dalesbred sheep, a familiar sight across the Dales.

Edward Sexton, partner and owner of Glencroft alongside his parents who set up the business more than 30 years ago, said: “We launched this T-shirt because we are so proud of our area and what makes it what it is. For us, based in Clapham, that’s mostly about the green hills that surround us, specked with the Dalesbred sheep breed which is commonly found on the fells of Ingleborough.”

The T-shirt is also about hard work and determination and it is the latter which saw Glencroft launch a unique traceable ‘farm to yarn’ Clapdale wool recently, which gives back to local farmers.

The wool was made from sheep fleece from within five miles of Glencroft and was used to make the Thwaite jumper which launched earlier this year. The yarn also featured on the catwalk at this year’s London Fashion Week. The crocheted jumper was created by The Wool Flower Company and Gracie of London, using Glencroft’s Clapdale Wool.

Edward concluded: “The launch of the Thwaite jumper earlier this year was a real achievement in traceable, sustainable fashion, so we wanted to give a nod to that with this T-shirt and ask why not Ingleborough too?

“It is already proving to be incredibly popular with tourists and a lot of local people like it too, appreciating that sense of pride we have in our local area, as well as the fun tongue-in-cheek side of it. The question is, who will be the first to be pictured atop Ingleborough in it?”

Glencroft is offering the chance to win one of its British Wool jumpers to wear over the top of the T-shirt, for the first person to send them a picture wearing the limited edition sheep T-shirt on top of Ingleborough.

The light green unisex T-shirt is Fair Trade, made from 100 per cent organic cotton and has been printed in the UK. It costs £34.95 and is available online at