The latest buzz in foodie circles is “street food”, which is an exciting and affordable way to try different cuisines and quality food at low prices.

Hoping to tap into the market are Hebden chef and entrepreneur Jim Hirst and business partner Dan Palmer, who have launched a Grub and Grog Shop.

It is a street food business which specialises in soups, stews and hot meals from around the world, made using fresh local ingredients.

It is currently a part-time venture, with Jim and Dan also working as chefs elsewhere, but they are keen to grow the business into a full venture. To do this, they need “wheels” and their aim is to convert a Land Rover Defender into a mobile shop.

“There are so many exciting opportunities in Skipton and the Dales over the coming year, with agricultural shows, festivals and, of course, Le Grand Depart,” said Jim. “Being fully mobile will broaden our potential customer base immensely and will hopefully put us on the local map.”

To help them achieve their aim, the two men have signed up for a “crowdfunding” initiative with Kickstarter.

It is a new business model which aims to attract sponsors, each of whom takes a small stake in a business idea while contributing towards an online funding target.

In return, rather than getting a monetary stake in the business, sponsors receive rewards. Some of Jim and Dan’s rewards include cookery lessons and personalised meals for ten.

“We have 30 days to raise the money with Kickstarter. We are really hoping our campaign will touch a chord with people,” said Jim.