Early health warnings failed to stub out smoking habit
8:10am Saturday 17th March 2012
It was 50 years ago when experts started saying smoking might not be the healthy pursuit it was cracked up to be. Following a damning report by the Royal College of Physicians, a circular letter
from the Ministry of Health was sent to councils up and down the country. The report made the link for the first time between smoking and lung cancer and bronchitis - and said it was almost
probably linked to heart disease. So, the advice from the Ministry to councils was plain – educate your communities and steer them away from smoking. It was a tough call. Not only did the vast
majority of adults, and many children, smoke, but it was seen as healthy and glamorous. Just about every Hollywood star smoked, cigarettes were used in advertisements to promote a certain
aspirational lifestyle, doctors smoked in consulting rooms and hospitals handed out cigarettes to patients. It is no surprise, then, that the news was going to take some swallowing. Lesley Tate
investigates.